Increasingly, healthcare employers and recruiters are turning to social media to research more about you as a potential candidate before they even schedule a job interview. Ultimately, the way you present yourself online may make or break your chances of landing an interview and your next medical job in Australia.
If a healthcare employer or recruiter reviewed your LinkedIn profile today, what would it really say about you? Is it professional? Is it complete? Does it have errors? Below are MedicalJobsAustralia.com’s 8 LinkedIn pitfalls to avoid and ways you can improve your profile.
1. YOUR PROFILE DOESN’T EXIST ON LINKEDIN
If you don’t have an existing profile on LinkedIn then you really should. LinkedIn is the world’s largest professional network with 433 million members in 200 countries and territories around the world. Within Australia, there are approximately 3,700,000 LinkedIn users.
Improvement Tip: To create your free LinkedIn profile, sign up here: https://au.linkedin.com/hp/
2. YOU AREN’T ACTIVELY ENGAGED ON LINKEDIN
LinkedIn profiles are often created and users are not actively engaged on LinkedIn. You can use LinkedIn to make connections, join professional groups, search and find jobs and highlight your professional experience to boost your credibility on your profile. It can be a powerful marketing tool for job seekers and for professional career development.
Improvement Tip: Try to visit LinkedIn at least two times per week and during this time, make connections, recommendations and endorsements for others and updates as needed to your personal profile. Download LinkedIn’s free App from your smart phone or tablet’s App Store or Google Play Store to help you stay engaged easily.
3. YOUR PROFILE PHOTO IS MISSING OR ISN’T PROFESSIONAL
Many LinkedIn profiles are created but missing profile photos or include photos that aren’t professional looking.
Improvement Tip: You can increase your LinkedIn connections and boost your reputation and credibility by uploading a recent, professional and recognisable photo of you on a plain background. Smart phone cameras and photo Apps can help to create a professional looking photo to upload into your profile.
4. YOUR PROFILE ISN’T 100% COMPLETE AND/OR YOU HAVE ERRORS
If your profile isn’t complete or you have errors like typos, you may be missing out on views and connections. LinkedIn profiles with professional looking photos, 100% complete sections and no errors get more overall views and connections.
Improvement Tip: If you have an existing LinkedIn profile but many sections are incomplete, it’s time to update your profile to ensure your profile is 100% complete. Also, spend time to review and proof your profile to ensure there are no typos, incorrect information etc.
5. YOUR PROFILE HAS LIMITED CONNECTIONS
Many LinkedIn profiles have limited connections and if this sounds like you, you should actively make new connections and tailor your connection requests to make a lasting impression.
Improvement Tip: Actively engaged LinkedIn users have over 500+ connections. At a minimum, you should aim to have at least 50 connections associated with your personal profile.
6. YOU DON’T BELONG TO ANY INDUSTRY RELATED GROUPS
LinkedIn is home to many health and medical industry groups. Joining LinkedIn groups can be a good way to make new connections and network.
Improvement Tip: Join LinkedIn groups and get connected with the Australian health care and medical industry. You should aim to join 5-10 industry related groups.
7. YOU AREN’T FOLLOWING AUSTRALIAN HEALTHCARE AND MEDICAL INDUSTRY COMPANIES
If you aren’t currently following health care and medical industry companies, it is time to start actively following companies now.
Improvement Tip: Search and follow healthcare and medical industry companies. You can follow MedicalJobsAustralia.com on LinkedIn here: www.linkedin.com/company/medicaljobsaustralia-com or by clicking the LinkedIn icon on our home page www.medicaljobsaustralia.com
8. YOUR PROFILE LACKS ENDORSEMENTS AND RECOMMENDATIONS
If you haven’t endorsed or recommended a colleague and requested recommendations for yourself, you are missing out on boosting your professional reputation and credibility.
Improvement Tip: Frequently, provide recommendations to your connections and actively request LinkedIn recommendations for yourself.