Writing targeted job ads to recruit medical and health care staff has never been more important. In this digital era, digital communication tools and online job platforms have made advertising a breeze. We can also take advantage of online job ad templates, keyword searches, and the ability to tailor our job ad with logos, links, and extra documentation. While Australian Health sector employers can embrace the efficiency of these digital tools, they still need to work hard to capture the attention of quality candidates by crafting an effective job ad that stands out from the rest.
The key to writing a successful job ad starts with knowing and targeting your medical and health care job seeker audience, while presenting and promoting your job vacancy as a great opportunity for suitable candidates.
In today’s market, with a limited health workforce supply in Australia, medical and health care employers need to think carefully about how they can attract the right people to their medical and health care job vacancies.
Top Tip # 1
Keep it simple and clear. You don’t want to overload candidates with too much information at once. Use keywords and phrases, so your job ad can be searched for by the right job seekers. Clinical responsibilities may need to be written by senior staff. Use a good-quality logo.
Top Tip # 2
List all necessary vs. desirable qualifications and skills. This helps job seekers to understand straight away if they meet the requirements of the job. In a tight job market, health care employers may opt to keep mandatory requirements to a minimum, while increasing their list of ‘desirable’ qualifications and skills - ultimately capturing a larger pool of job seeker interest and talent.
Top Tip # 3
Promote your workplace, culture, and team – list the cultural, social and other factors that make your workplace a great place to work. Keep it professional, but with a friendly tone. State your contact details clearly, so job seekers know your location and can request further information. If you are trying to reach candidates from across Australia, add information about the geographical location of your workplace.
Top Tip # 4
Add relevant links to extra information, such as your company website, full position description, or relevant medical and health care education and licensing bodies.
Top Tip # 5
Make your medical and health care job vacancy stand out from the rest by listing any bonuses, perks, or professional development opportunities. This will help job seekers compare your job to other similar jobs on the market.
