We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you.

About the role (What you'll be doing) We are looking for a Planning & Procurement Manager to build and lead the Planning and Procurement functions at Eucalyptus AU as the business scales and integrates the Hims & Hers portfolio. This is a hands-on, building role. You will be expected to delve into the detail in areas that need focus building the structure from the ground up - running negotiations, designing frameworks, and leading the S&OP cycle - while also stepping back to lead the function and develop your direct report. It also comes with a people management responsibility (one direct report: the Supply & Product Planner), and developing that person well is genuinely important - but the role is clearly weighted towards hands-on execution. The right candidate is a senior operator who still wants to be close to the work: equally comfortable drafting a supplier contract and presenting category strategy to the leadership team. This is not a role for someone who has moved primarily into oversight and is looking to stay there. The role works closely with the Head of Supply Chain & Fulfilment, the Supply Chain Team, Commercial, Clinical, Legal & Compliance, and external supplier partners. Two things shape how the role operates. First, commercial strategy is set by the Commercial team - this role partners with Commercial to understand it and builds an aligned category and planning strategy on top of it. Second, the Supply & Product Planner (your direct report) owns supply and inventory planning, new product development, and packaging - you set their direction, support their development, and personally own the procurement and planning work at a senior level yourself.

As our Planning & Procurement Manager, you will:

• Design and build the Planning & Procurement operating model - personally establish the frameworks, structures and processes that both functions run on: how procurement decisions are made and governed, how the S&OP cycle connects to supplier management and category strategy, how inventory and demand signals flow into procurement decisions, and how the function's work connects to Commercial and Clinical priorities. You are building the operating model from scratch - this is hands-on design and implementation work, not a delegated project.
• Build and personally run the S&OP process - design and lead the monthly S&OP cycle yourself, bringing together commercial demand signals, inventory positions, supplier performance, and supply constraints. Ensure the process generates decision-quality outputs for the Head of SC and Commercial stakeholders. Work with the Supply & Product Planner to ensure their inventory and supply planning inputs feed the cycle correctly, and evolve the process over time as the business grows.
• Build the category strategy in partnership with Commercial - partner with the Commercial team to understand the commercial strategy they own, and translate it into an aligned category sourcing and negotiation strategy across Eucalyptus AU's product categories - personally defining the negotiation levers (volume commitments, MOQs, payment terms, multi-year agreements) that secure competitive landed costs, and leveraging Hims & Hers' existing global supplier relationships while negotiating terms appropriate for Australian volumes, lead times, and market requirements.
• Own supplier performance and quarterly business reviews - personally run structured QBRs with strategic suppliers, set and track performance scorecards across quality, service, cost, and lead-time reliability, and lead formal performance improvement plans where suppliers fall short of agreed standards - feeding this into the S&OP cadence as a core input.
• Design the supply-risk and contracting framework with Legal - build the framework for identifying and mitigating supply risk across categories (single-source dependencies, lead-time volatility, import and biosecurity exposure), establish the contracting standards, templates, and approval flows in partnership with Legal and Compliance, and ensure all products meet Australian labelling standards and ARTG-compliant requirements, with import duties and biosecurity obligations managed for inbound product.
• Own new product and category launches - partner with Commercial and Clinical on new product lines and personally own the procurement and supply side of bringing them to market: TGA/ARTG registration readiness from a supply standpoint, supplier onboarding and readiness, and launch stock planning. Work closely with the Supply & Product Planner, who supports the operational execution of NPD, while you hold the strategic and commercial accountability.
• Manage and develop the Supply & Product Planner - manage, coach and develop your direct report, who owns supply and inventory planning, new product development, and packaging development and sourcing. Set a clear development plan, provide regular feedback grounded in radical candour, and create the conditions for them to do their best work and grow - this is an important part of the role, even if the balance sits more heavily towards your own hands-on execution.
• Coach the broader team and raise the bar - as a senior person in the Supply Chain function, practise radical candour, set the quality standard for how the function sources and plans, and model inclusive ways of working across the team and with cross-functional partners.

About you (Who you are)

• 6+ years in procurement, strategic sourcing, or supply chain planning, ideally within FMCG, pharma, healthcare, or another regulated consumer-goods environment, with a track record of owning a category or function end-to-end.
• A hands-on operator who is energised by working in the detail as much as by the strategy - you design the framework and you build it. You are equally comfortable in a supplier negotiation and in front of a leadership team, and the right fit is someone who still wants to be close to the work, not someone looking to step back from execution.
• Demonstrated experience designing and building procurement or planning frameworks, operating models, and processes from scratch - not just operating within frameworks others have set.
• Comfortable designing and running an S&OP process; hands-on experience with supply and demand planning is highly desirable.
• Experience managing or coaching others; a track record of developing less experienced team members is important given this is a people manager role.
• A proven commercial negotiator who has designed and delivered category strategies and measurable outcomes - not just run tenders under a defined process.
• Strong working knowledge of Australian import, labelling, and regulatory requirements; familiarity with TGA/ARTG registration processes is desirable.
• Analytical and fluent with cost, margin, and inventory data; hands-on experience with ERP and procurement systems is advantageous.
• A collaborative cross-functional partner who can translate commercial strategy into category plans, and bring multiple stakeholders along without direct authority over them.
• Resilient and comfortable with ambiguity in a fast-scaling, post-acquisition environment as the product portfolio and supplier base evolve.

Why join Eucalyptus? Euc is also behind a growing family of digital healthcare clinics ( Pilot, Kin , Software , Compound ) across men's health and wellbeing, fertility, skincare, and preventative health.

Here's what makes joining Euc unique:

• What's next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What's ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa . click apply for full job details

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you.

About the role

You'll sit at the intersection of clinical excellence and patient experience - a truly unique leadership role in digital healthcare.

At Eucalyptus, patients are at the core of everything we do. As the leader of our Australian Medical Support team, you'll be the champion of the patient relationship: cultivating the link between our patients and the business, challenging the status quo, and ensuring every interaction delivers real value. You'll drive operational efficiency across quality, reliability, and patient satisfaction - while working in close alignment with our Manila teams and leveraging automation and AI to deliver safe, fast, and meaningful patient outcomes at scale.

What you'll be doing

• Lead and develop a world-class patient care team. You'll lead our Sydney-based Medical Support team, setting the bar for clinical standards in collaboration with our Clinical Operations Lead and creating an environment where your team can do their best work.
• Champion a patient-first approach. Embed empathy into every decision by deeply understanding patient needs - ensuring every improvement to our patient journey makes patients feel safe, informed, and supported.
• Build scalable systems and processes. Design and implement workflows, playbooks, and training that enable consistent, high-quality support across all clinics and geographies.
• Leverage data and insights. Use analytics to forecast demand, track performance, identify root causes, and drive proactive improvements across the patient journey.
• Be the ultimate escalation point. For complex patient enquiries across our Sydney HQ and offshore support teams, you'll be the senior decision-maker - solving, escalating to Clinical Operations where needed, and working cross-functionally with clinical, operations, and product teams to identify risks and drive process improvements.

About you

• You are AHPRA-registered with 4+ years of experience in a clinical or patient-facing role
• You have proven experience leading and managing a clinical/operations team, including performance management and professional development
• You're a skilled communicator who can navigate sensitive clinical and non-clinical conversations with empathy, clarity, and confidence - whether with a patient, a team member, or a cross-functional stakeholder
• You have strong clinical judgement and are comfortable being the final escalation point for complex or high-risk cases
• You're a natural problem-solver who looks for systemic improvements, not just case by case fixes
• You're excited about the intersection of technology, healthcare, and patient outcomes AND want to help us shape what best in class digital care looks like
• You're comfortable speaking in public: contributing to content, speaking at events, and representing EUC's clinical philosophy externally
• You embrace change, thrive in ambiguous environment, and are motivated primarily by the positive impact new solutions can have on patients

Nice to have

• Experience in or curiosity about telehealth environments and GLP-1 treatments.
• Familiarity with offshore or distributed team operations.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics ( Pilot, Kin , Software , Compound ) across men's health and well-being, fertility, skincare, and preventative health.

Here's what makes joining Euc unique:

• What's next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world changing - We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What's ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch's Hotlist as one of Australia's top employers, we support early career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge sharing culture.
• Work where well being matters - Experience catered wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state of the art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, to health, professional development, and personal days, and our Employee Assistance Program.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team - all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.

Eucalyptus is seeking a leader for its Australian Medical Support team in Sydney. You will champion patient relationships, drive operational efficiency across quality, reliability, and satisfaction, and work with our Manila teams leveraging automation to deliver safe, fast, and meaningful outcomes at scale.

As the senior escalation point, you will coordinate with clinical, operations, and product teams, shape patient interactions, and ensure high-quality care across clinics and geographies.

Senior Manager, Conversion and Lifecycle

AU - HQ - NSW

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About the role (What you'll be doing)

We're looking for a Senior Manager for Conversion and Lifecycle to shape and own how Pilot/ Hims converts and retains patients through its digital experience.

This role will shape how thousands of patients experience Hims at the moments that matter most. From patient onboarding through ongoing engagement and retention, you'll define the strategy and priorities across conversion, retention and cross-sell, ensuring we build clear, trustworthy, high-performing experiences that support patients to start and succeed in care.

Your core metrics will centre on conversion, retention, reactivation and long-term value (LTV). You'll lead the team to identify opportunities, prioritise improvements, and deliver meaningful enhancements to the patient journey, raising the bar on quality, clarity, and performance across every key touchpoint.

You'll lead the function and report directly to the General Manager, Hims Australia.

Key responsibilities

• Own Hims' conversion, retention and LTV strategy
• Define and lead the roadmap across quiz flows, onboarding, lifecycle journeys, and key retention touchpoints, patient reactivation - tying experimentation directly to improvements in conversion, retention and LTV.
• Lead the conversion and lifecycle function
• Build, manage, and develop a high-performing team across CRO, CRM, product strategy and design. Set a clear bar for quality, pace, accountability, and impact.
• Deeply understand the patient mindset
• Go beyond surface metrics. Analyse behavioural data, speak to patients, map friction and motivation, and translate insight into clear, high-impact initiatives.
• Partner closely with Engineering and Growth to deliver intuitive, trustworthy, and high-converting experiences across onboarding and ongoing engagement.
• Drive disciplined experimentation and prioritisation
• Establish testing frameworks, prioritisation logic, and reporting standards that ensure effort is focused on the highest-leverage opportunities.
• Be accountable for performance outcomes
• Own conversion, retention, and LTV metrics. Diagnose shifts quickly, make decisive trade-offs, and focus the team on what moves the needle.

About you

You'll likely bring8 + years of experience across CRO, CRM, retention or strategy in high-growth environments.

Strong candidates will demonstrate:

• Experience owning both conversion and retention metrics at scale
• Strong analytical ability and comfort owning core commercial metrics
• Experience building and leading high-performing, cross-functional teams
• Experience launching a developing features which customers love
• Clear, structured communication with senior stakeholders
• High standards for craft, clarity, and execution

You combine strategic thinking with hands-on leadership, and care deeply about building digital experiences that help people make confident healthcare decisions.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics ( Pilot, Kin , Software , Compound ) across men's health and well-being, fertility, skincare, and preventative health.

Here's what makes joining Euc unique:

• What's next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What's ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch's Hotlist as one of Australia's top employers, we support early-career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Work where well-being matters - Experience catered wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, health, professional development, and personal days, and our Employee Assistance Program.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team - all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you.

About the role (What you'll be doing)

Hims & Hers have improved the health of millions of patients world-wide, constantly pushing into new innovative territory to advance women's and men's healthcare. We're building one core platform that serves the international markets, supporting both brands, multiple conditions, treatments, products and services over time.

As a Group Product Manager, you'll lead one of our core consumer product areas, shaping how patients engage with their health journey across all markets including Australia, UK, Canada, Germany, Japan and future expansions.

We're building across a range of high-impact problem spaces: medication management and treatment adherence, behaviour change and habit formation, progress tracking and health insights, community and peer support, clinical engagement and coaching, and multi-condition health journeys. You'll own one or a combination of these areas end-to-end, defining the vision and leading execution for experiences that drive meaningful patient outcomes.

This is a role for someone who loves building consumer products that people use every day. You'll combine deep user empathy with strong product craft to create experiences that feel intuitive, supportive and genuinely helpful for patients navigating their health.

You'll work hand-in-hand with our Chief Commercial Officer, clinical leadership, design, data science and engineering to shape and deliver ambitious bets that materially impact engagement and retention. More importantly, the rewards for getting this right are meaningful. You'll see the results of your work reflected in the lives of the patients we change.

Key responsibilities

• Set the Vision & Multi-Year Strategy: Working with the Chief Commercial Officer, own the strategy and vision for the domain that you own. Set the direction and define the bets we make, and what we choose not to do.
• Execute Quickly, Deliver Globally: Take products from idea to measurable patient impact and ship them to patients across every market Hims and Hers operates in. You'll own delivery end-to-end and stay close to the craft.
• Drive Patient Outcomes: Connect product decisions to real health outcomes, using data and user insight to understand what's working and what needs to change.
• Lead & Grow the Team: This role includes managing people - you'll manage, coach and grow product managers on the Insights team, raise the bar on hiring, set the standard for craft, and act as a force multiplier on every team member around you, not just your own pod.
• Own Company-Level Outcomes: Be accountable for engagement, retention and patient-outcome metrics that show up at the company-OKR and P&L level. Make the prioritisation and trade-off calls, collaborating with cross-functional and global stakeholders to achieve outcomes.
• Raise The Bar On Product Craft & Decision Making: Set a high standard for how to make high-quality calls that balance impact while ensuring every interaction feels intuitive, trustworthy and distinctly Hims & Hers.
• Develop Insight the Org Doesn't Have Yet: Spot non-obvious shifts in patient behaviour, market structure or regulation, and reframe how we think about the problem space. Your reads on the market should become inputs to company strategy, not just product roadmaps.

About you

You bring 8+ years of experience in product management, with a track record of shipping products that moved real user and commercial outcomes.

You're a high-agency leader who spikes on the following qualities:

• First-principles problem solver - You break the most ambiguous, undefined problems down, build a clear and focused strategy, and take ideas from zero to impact while applying sharp judgement on trade-offs along the way.
• Commercial & analytical rigour - You're laser-focused on outcomes you can measure. You interpret both quantitative and qualitative signal, you connect product to P&L, and you won't mistake motion for progress.
• Product sense & taste - You have a real instinct and empathy for what makes a person feel something. You can tell the difference between a feature that "works" and one that lands, and you set the bar for what feels delightful, trustworthy and easy to use.
• Ownership and comfort with ambiguity - You're energised by ambiguous, high-impact, first-of-their-kind problems, and you've got a track record of setting direction and leading through uncertainty.
• Influence without authority - You build credibility and follower-ship across teams, stakeholders and leadership - earned through the consistency and quality of your judgement, your storytelling, and long-term relationships.
• Leadership - You make the people and teams around you better. You set craft standards and create an environment where people have each other's backs and raise their game

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics ( Pilot, Kin , Software , Compound ) across men's health and well-being, fertility, skincare, and preventative health.

Here's what makes joining Euc unique:

• What's next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What's ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch's Hotlist as one of Australia's top employers, we support early-career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Work where well-being matters - Experience catered wellness talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, to health, professional development, and personal days, and our Employee Assistance Program.

Salary Range

$200,000 - $230,000 AUD

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team - all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About the role

We're looking for a Growth Manager who thinks about patient acquisition the way a GM thinks about a business. You'll own Hers' growth marketing strategy - from channel investment and budget allocation through to the customer insights and creative ideas that drive it.
This isn't a campaign execution role. You'll be setting the strategic direction: understanding who our patients are and why they come to Hers, turning that insight into high-performing creative and messaging, and making smart commercial trade-offs to grow efficiently. You'll work cross-functionally with creative, clinical, analytics, and product teams across Sydney and the UK.

What you'll do

• Own Hers' patient acquisition strategy end-to-end - from channel mix and budget allocation through to the messaging hypotheses that drive it
• Use customer research, patient insight, and performance data to build strategies that attract the right patients at the right cost
• Balance CAC and LTV trade-offs - understanding the difference between patients who stay engaged in their treatment and those who don't, and using that to inform acquisition decisions
• Build and maintain a rigorous test-and-learn framework across channels, creative formats, and audience segmentsli>
• Partner closely with our creative team to develop concepts grounded in real patient insight - you understand why creative works, not just whether it does
• Identify the highest-leverage opportunities across paid channels (Meta, Google, YouTube, TikTok) and funnel experience
• Work cross-functionally with analytics, product, and clinical to make sure growth is connected to the full patient experience
• Communicate a clear, evidence-based point of view on performance and strategy to senior stakeholders

About you

• 5+ years in growth or performance marketing, with genuine ownership of commercial acquisition outcomes
• You've built a growth strategy from scratch - you know what to prioritise and why, not just how to execute what you're given
• Comfortable moving between qualitative customer insight and quantitative performance data to form a clear strategic view
• Strong understanding of creative as a commercial lever - you can brief it, evaluate it, and iterate in partnership with a creative team
• Commercial instinct: you understand CAC/LTV dynamics and can make budget investment decisions with confidence
• Hands-on experience across paid channels - but you lead with strategy and insight, not platform mechanics
• Strong communicator and natural cross-functional partner - you influence product, analytics, creative, and clinical without needing direct authority
• Thrives setting their own agenda in a fast-moving environment

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics ( Pilot, Kin , Software , Compound ) across men's health and well-being, fertility, skincare, and preventative health.

Here's what makes joining Euc unique:

• What's next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What's ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch's Hotlist as one of Australia's top employers, we support early-career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Work where well-being matters - Experience catered wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, health, professional development, and personal days, and our Employee Assistance Program.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team - all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.